Global Performance Commerce
A new digital experience for an industry leader
Global Performance Commerce is focused on performance eCommerce. They are a worldwide marketing company dedicated to growing as well as developing brands. Every service they offer is built to perform, supported by data, and designed to make the customers act.
Client
Global Performance Commerce
Completed
2022
Role
UI/UX Design
Project Link
Dev Stage
The Mission
To re-brand and design a website for an already existing marketing and eCommerce company, looking to grow and improve their brand. This project required working within a very tight timeframe while involving a lot of stakeholders for differente parts of the design process. The main focus was to utilize their existing brand's principles and services to create an improved and modern website, while keeping potential customers as the main target.
Conceptualization
The site map for this project was a simplified version of what they already had. We decided to remove some unnecesary pages and merge others that had similar information. The rough sketches were simple and straightforward to create, as we had to re-use a lot of information and assets from the old website, while improving the structure and layout.
Low Fidelity
The low fidelity wireframe was easy to create, since the rough sketches were immediately approved by stakeholders. This being a website with multiple services and platforms (software) to offer, the layout we recommended was to keep it plain and simple. We really focused on this site being intuitive, imformative, and easy to use.
Style Guide
This style guide was developed using guidelines from their previous branding, simplifying things to make it clean and adding others to make it modern. All in all, the colors, fonts, and assets are reminiscent of the previous ones, but vastly improved in every regard.
Implementation
Using fun and aesthetically pleasing color and asset combinations, I developed a high fidelity wireframe that contained the brand's principles and everything they offer, with a clean and easy to use interface, using animations and dynamic elements to create a modern looking experience.
Backgrounds
In the absence of technology, eCommerce wouldn’t exist. That’s why we decided to incorporate a series of tech-related illustrations and textures throughout the page to bring another dynamic and modern element to the design. The stakeholders really felt this added a lot to the aesthetic of the page.
A Brief Introduction
The eCommerce process involves a lot of factors, and filling a page with heavy blocks of text is never a good idea. That's why we decided to add a video to the hero sections of the homapage, that way the user can learn all of the services that GPC provides without having to read about it. Videos are an easily digested visual source of information, might as well use it to our advantage.
Brands Carousel
To show some of the brands that GPC owns, we decided to use an interactive component where you can see some of the most popular brands that they work with. You can also click on each one of them to go to their respective website and learn more about them. Below this compenent you can see some statistics about the GPC and what they've done throughout the years with their products.
Simplified Services
Sometimes only having the service’s name isn’t enough to know what it means or what they do. We decided to remove the need to go into each service page to learn more about it, by showing a brief description when you hover over them. That way the users can easily spot the service they need and click on it, without having to waste any time figuring out which one they need.
Meet The Team
The stakeholders didn't want the "Meet The Team" section to look stale, that's why we added a brief description to each of the members when you hover over them. That way the user can learn more about the employee’s personality and qualifications. We also added their prefered social media links so you can contact them if need be. Disclaimer: For security reasons I changed the description and name to placeholders, that way I'm not giving personal information about the team members of GPC.
Sympathizing With The Brand
A lot of online businesses tend to feel robotic and disconnected at times.That's why the stakeholders wanted to add a way for the users to not only learn more about who's involved in the GPC team, but also as a way for the user to connect with them. Thats why we added the "Stories" section, where you can learn more about the personal lives of individuals working at GPC, in the form of an interview.